Once the market direction of power is determined, enterprises will have a better chance to obtain the dividend of the opportunity. Hundreds of thousands of manufacturers in the furniture industry are looking for such possibility in the rolling tide of 2023.
In recent years, the furniture industry has witnessed a lot of changes. The models of finished product customization, whole home customization, bag check-in, and software big home have stirred up a thousand waves; Intelligent, green and trendy products become the driving force to drive the upgrading of residential consumption; The closed loop marketing of online and offline integration and the development of new traffic have helped some manufacturers break through the performance bottleneck and cultivate a growth curve for the future.
How will the furniture industry develop in 2023 and what is the new growth point? All forces are looking for or giving answers.
Based on the current information, we can see at least:
In software, office, outdoor and other categories, the innovative force is surging, and still has high expectations; The whole customization business characterized by scenario-based and scheme-based will maintain an upward trend, and it is expected to have excellent results in 2023.
It is worth noting that digitalization has great potential in reducing costs and increasing efficiency; The competition for new traffic and channel expansion are undoubtedly the reliable forces behind the growth.
Software, office, outdoor and other furniture categories have sufficient growth potential
A popular view is that many single categories of furniture have hit the ceiling, and it is difficult to have new growth space.
What is the truth? Specific analysis is required. In terms of total volume, the growth of furniture category has slowed down a lot in the traditional track.
However, after changing the track, the situation is quite different. In the track of soft furniture, office furniture, old furniture, functional sofa, outdoor furniture, etc., with the breakthrough of new materials, new functions and new designs, the consumption deadlock is being broken, and the growth trend of some new products is very promising.
Taking soft furniture as an example, a recent report from the Beijing News showed that after the resumption of work during the Spring Festival, the number of customers and orders in stores of Qumei Home, Aieris, Merck Home and other brands saw double growth.
According to the media, most consumers have higher and higher requirements for smart home. This year, they will create a new generation of products in the field of smart home and smart sleep.
This is the opportunity that upholstered furniture will face in 2023. The enthusiasm for smart consumption will not decrease, including smart mattresses, smart beds, functional sofas, and so on.
According to various data, the domestic and foreign markets of outdoor furniture are improving. Take Lan Gui as an example, the proportion of domestic contribution to the revenue of some head brands has increased significantly, which is a positive sign that the demand for outdoor furniture is being activated.
Post time: Mar-15-2023
